The long awaited reunion dinner is finally back! Cadbury aims to have this sweet reunion by sending a Chinese New Year gift box filled with heartfelt delight. The purpose of ‘Gift of the Heart’ is to portray the sheer excitement to be able to reconnect and reunite with our family member this Lunar New Year physically. This illustration features Cadbury goodies and nostalgic moments where we get to rekindle our childhood memories again which includes going back to hometown, exchanging red packet, reunion dinner, and a fun lion dance show.

Sketches and Conception

The design of the box symbolise a house, it greets you home for a warm reunion dinner